W4K intends to implement the following publicity and public relations programs within the next year:

1.	Participate in the national conference for Learning and Growing: Toys for Children. President and CEO Andrew Ryan is scheduled to give a keynote address on the importance of learning toys for young toddlers, entitled “Never To Early To Begin a Lifetime of Learning.” 

2.	Distribute copies of Mr. Ryan’s keynote speech on videotape to key customers via the appropriate Account Manager.
	
3.	Donate toys to the local chapter of the Disabled Children’s Network during their holiday toy drives.

4.	Establish sponsorship for local chapter of the Big Sibling organization.

5.	Host one Young Crafters Woodworking workshop at a different local elementary school each month.